Porterhouse Insights Archives - Porterhouse Medical

16 May 2019

Turning learning into action: The challenge of behaviour change

Fabrice Allum, MD of Porterhouse Insights, looks at behaviour change, and the value of measuring the real-world impact of medical communication and education programmes on behaviour.

Brian Parsons, Fabrice Allum and Jon Hallows

3 December 2018

Porterhouse celebrates 12 months of smarter insight-driven medical communications

Strategic scientific and medical communications agency, Porterhouse Medical Group, is celebrating the first birthday of Porterhouse Insights, its global research, insight and evidence consultancy.

27 September 2018

Behaviour change: Five things you probably suspected, but weren’t sure about…

Fabrice Allum, managing director of Porterhouse Insights, looks at behaviour change and introduces the Porterhouse BPS.

11 July 2018

Why can’t we use Google Maps to understand patient journeys?

Patient experiences are diverse and dynamic. Mapping patient journeys enables us to unlock salient insights and redesign care pathways.

13 June 2018

It’s all about patient outcomes… right?

In late 1846, a dentist from New England, William TG Morton, is attributed to have performed a dental extraction using diethyl ether as a general anaesthetic. While there was much subsequent debate around who pioneered the birth of modern anaesthesia, what is undeniable is the speed with which the practice spread among the medical profession and the impact it had on medicine.1

20 November 2017

Porterhouse Medical launches Porterhouse Insights: a global strategic Insight and Research consultancy for pharmaceutical clients

Porterhouse Medical Group is delighted to announce the launch of Porterhouse Insights, a global strategic research, insight and evidence consultancy, offering offer nimble and agile solutions to global biopharmaceutical companies. It will be led by Fabrice Allum, an experienced insight professional.

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