World Cancer Day
4 February 2018
World Cancer Day and the role of people-centred care

Every year on 4 February the global population unites for World Cancer Day, with the aim of highlighting that millions of potentially avoidable deaths occur each year as a result of cancer. More than a third of cases could be prevented by adopting healthier behaviours; therefore, World Cancer Day is the ideal opportunity to spread this message and raise the profile of cancer within the global media.