Porterhouse Insights celebrates its 5th anniversary

 

Porterhouse Medical Group is celebrating the 5th anniversary of Porterhouse Insights, its global research, insights and evidence consultancy. This celebration caps another successful year of providing powerful insight-led solutions to its global clients.

Led by Fabrice Allum, an experienced market research professional, insights expertise was introduced to Porterhouse Medical Group in 2017 to augment its portfolio of services with smarter scientific and medical communications and evidence-based solutions.

Having a clear understanding of the healthcare landscape, the factors that drive the choices of patients and healthcare professionals, and how behavioural change can be accomplished is integral to our provision of impactful communications. In addition, having the ability to measure the outcomes of client programmes indicates to us the approaches that work most effectively and how we can achieve the best return on investment for our clients.

After another exciting year of growth, Fabrice commented, “It’s been an amazing 5 years collaborating with the global teams at Porterhouse, and more recently the imc Group. Cross-functional working allows us to maximise knowledge sharing and efficiencies, and optimise our ability to work as a valuable strategic partner to our clients. I would like to thank those clients who have entrusted their insight research activities to us, and those new clients for whom we are just starting projects.”

Jon Hallows, joint MD of Porterhouse Medical Group, said, “It’s been an exciting year of growth for the Porterhouse Insights. Fabrice, David and his team provide a hybrid approach that allows us to generate actionable insights for our clients across the product life cycle and improve patient outcomes.”

David Eatwell, Director at Porterhouse Insights, added: “It’s been a phenomenal ride so far. Since joining our great team of talented researchers, I have seen some inspiring partnerships in research with our colleagues in the medical communications side of the business.

In addition, we have developed our own range of new, advanced offerings, which offer our clients a depth of service which are truly unique to Porterhouse Insights.

I’m truly excited to see our team continue to grow, our research continue to provide clients with genuinely fresh perspectives, and our science-led approach to Insights continue to provide clients with a richer view on their business questions.’’

Porterhouse Insights areas of expertise include:

Unmet need identification • Market understanding • Opportunity assessments • Attribute prioritisation • Scenario planning • Demand estimation • Patient journey mapping • Positioning and communications • Payor insights • Behavioural change

If you are looking for a research, insights and evidence consultancy to add actionable insights to your projects and improve patient outcomes, please contact Fabrice or David, or visit: https://www.porterhousemedical.com/solutions/porterhouse-insights/.