News & Views: Tag: Patient journey

  After years of looking at tumours and other pathology under the microscope, there came a point when I wondered how else I might be able to apply the specialist skill set of a histopathologist (known affectionately as the ‘pink and purple dot docs’ because of the appearance of human tissue under the microscope after …

Continue reading “Patient centricity in pharma: musings of a doctor turned medical writer”

  To mark the 3rd anniversary of the launch of Porterhouse Insights, Research Executive, Melissa Goulding reflects on her first year working in healthcare insights and how the irregularity of human behaviour makes for a complex patient journey. Before joining Porterhouse, my experience studying neuroscience depicted the patient journey as a cold, static diagram, painting …

Continue reading “The patient journey: A long and winding road”

Patient experiences are diverse and dynamic. Mapping patient journeys enables us to unlock salient insights and redesign care pathways.