News & Views: Tag: Patient-centricity

  After years of looking at tumours and other pathology under the microscope, there came a point when I wondered how else I might be able to apply the specialist skill set of a histopathologist (known affectionately as the ‘pink and purple dot docs’ because of the appearance of human tissue under the microscope after …

Continue reading “Patient centricity in pharma: musings of a doctor turned medical writer”

Patient experiences are diverse and dynamic. Mapping patient journeys enables us to unlock salient insights and redesign care pathways.

Every year on 4 February the global population unites for World Cancer Day, with the aim of highlighting that millions of potentially avoidable deaths occur each year as a result of cancer. More than a third of cases could be prevented by adopting healthier behaviours; therefore, World Cancer Day is the ideal opportunity to spread this message and raise the profile of cancer within the global media.