News & Views: Tag: medical education

  As a global agency group delivering insight-driven healthcare communication services to the pharmaceutical industry, our driving force is to have a positive impact on the lives of patients and healthcare professionals. We would not be able to achieve this without our incredible people, who provide a first-class service to our clients. We are very …

Continue reading “Porterhouse recognises its incredible people”

  With travel restrictions continuing to ease after the COVID-19 pandemic, it’s great to see face-­to-­face opportunities to meet industry peers, colleagues and clients on the rise again. However, while this change is welcomed, the past two years have seen huge innovation in virtual technology that has extended the global reach, accessibility and measurability of …

Continue reading “The future of medical meetings: Leveraging the potential of hybrid events”

How can we extend medical education to all communities to change behaviours and reduce the impact of these to fatal diseases?

Fabrice Allum, MD of Porterhouse Insights, looks at behaviour change, and the value of measuring the real-world impact of medical communication and education programmes on behaviour.