18 June 2019
Good data is nothing without advocacy

In a world focused on improving outcomes, the days when drugs sold themselves on data alone have long gone. Our article explores effective advocacy in the pharmaceutical sector and why it is so important.

Lifecycle of advocacy development
10 July 2018
Developing advocacy in the pharmaceutical industry. The importance of advocacy programmes

Brian Parsons, joint MD of the Porterhouse Medical Group and advocacy expert, highlights the importance of advocacy and how to get the best from advocacy programmes in the pharmaceutical industry.