Happy 2nd birthday to Porterhouse Insights

Porterhouse Insights 2nd Anniversary


Porterhouse Medical Group is celebrating the second birthday of Porterhouse Insights, its global research, insights and evidence consultancy, this month. This celebration caps another successful year of providing powerful insight-led solutions to its global clients.

Led by Fabrice Allum, an experienced market research professional, insights expertise was introduced to Porterhouse Medical Group to augment its portfolio of services with smarter scientific and medical communications and evidence-based solutions.

Having a clear understanding of the healthcare landscape, the factors that drive the choices of patients and healthcare professionals, and how behavioural change can be accomplished is integral to our provision of impactful communications. In addition, having the ability to measure the outcomes of client programmes indicates to us the approaches that work most effectively and how we can achieve the best return on investment for our clients.

Our areas of expertise include:

Unmet need identification • Market understanding • Opportunity assessments • Attribute prioritisation • Scenario planning • Demand estimation • Patient journey mapping • Positioning and communications • Payor insights • Behavioural change

After another exciting year, Fabrice commented, “It’s been an amazing 12 months collaborating with the global teams at Porterhouse. Cross-functional working allows us to maximise knowledge sharing and efficiencies, and optimise our ability to work as a valuable strategic partner to our clients. I would like to thank those clients who have entrusted their insight research activities to us, and those new clients for whom we are just starting projects.”

Jon Hallows, joint MD of Porterhouse Medical Group, said, “It’s been an exciting year of growth for the Porterhouse Medical Group. Fabrice and his team provide a hybrid approach that allows us to generate actionable insights for our clients across the product life cycle.”

Fellow joint MD Brian Parsons said, “Our global team is now made up of a unique mix of scientific expertise, creativity and powerful insights that together ensure our scientific and medical communications stand out from the rest and continuously exceed client expectations. We are all looking forward to continued growth in 2020!”

If you are looking for an agency with a passion for science and quality that is based on powerful insights, please contact Fabrice Allum at fabrice.allum@porterhouseinsights.com, or visit https://www.porterhousemedical.com/solutions/porterhouse-insights/.